Despicable Me Marketing

Sneak peaks of Despicable me were shown in episodes of  The Biggest Loser. It was featured on Last Comic Standing, when Gru comes in to audition, the minion came in to audition too but he was mute for the duration.

IHOP resturants promoted the film by introducing three new menu items, a kids’ breakfast mean, and a drink all having the word “minion” in them.

Airheads (candy) released packages of the characters and came with a code for the Despicable Me (video game)

Best Buy released a free smartphone application called “movie Mode” that translates what the Minions are saying during the end credits, special content can be unlocked from the application after seeing the film.

Three books which were related to the movie were published, as well as the children’s puppet book featured in the film.
The first one was rated as a preschool book, the second was rated as being a Juniour Reader for ages 8-12, the third was rated for ages 3-6 years old.

The puppet book was written by cinco Paul and Ken Daurio and was illustated by Paul.

The first - My Dad the Super Villain

The second -Despicable Me: The Junior Novel

The third - Despicable Me: The World's Greatest Villian

The puppet book – Sleep kittens.

A video game called Despicable Me: The Game was released for the PlayStation 2, PlayStation Portable and Wii.

A version for the Nintendo DS was released under the name of Despicable Me: Minion Mayhem.
Namco also released a version for the iPhone and the iPad platform, titled Despicable Me; Minion Mania, which was developed Anion Games.

Despicable me was released on DVD, Blue-ray and Blu-ray 3D on December 14th, 2010.

The release included three new short films titled Home Makeover, Orientation Day and Banana.

Minionmadness.com This website was launched to promote the home media release.