The controller of Fim4 is Tessa Ross.
It's a production house and a channel that produces and broadcastrs alternate films.
In 2006, the channel moved from pay TV to being free-to-air allowing more free access to home grown and blockbuster films.
It used to be a subscription-only service, mainly available to UK cable networks, costing £5.99 or £6.00 monthly, eventually going up to £7.00. It ended on 19 July 2006. Due to the changes, the channel's availability increased from 300,000 subscribers to around 18 million households. The broadcasting hours had changed too (12:45 - 08:45), and commercial breaks were added during films for the first time.
Channel4.com/film - Users can find a wealth of reviews, listings and interviews.
Film4 philosophy - "Commited to enhancing the British film making industry by nurturing and funding new talent." It offers a distinctive range of mainstream and independemt films "encouraging audiences to broaden their horizons" and by making and showing alternate films.
2002 - Big change. Financial worries lead to a need to boost annual investment through a third party. Film 4 announced that it would no longer be distributing its own films.
Channel 4 budget rise of 50% from 2011 to £15 million per year, guaranteed for the next five years. (Used to be £7.5 million per year).
The increased budget will provide the the domestic film industry with a financial boost following the governments decision to close the UK film council.
"At a time when funding is increasingly difficut to access it will allow us to extend our reach further towards new voices and new audiences" - Tessa Ross.
Film4 make 6new films a year.
In addition, they have set up a low budget studio with a film council and distributors optimum (Subsidiary) - warpx (a digital production house)
Working access TV and film drama also allows for economies of scale and cross-fertalisation.
Tessa Ross ees Film4 as part of a wider creative community working with, e.g. working title, the BBC and BBC film, and partnerships with distribution companies as essential.
Success:
Film4 have won 5 oscars in 4 years, and 3 BAFTA awards in 2007 alone.
28 nominations for its films for this year’s British Independent Film Awards, (2011)
Reaches 8.3 million ABC1's a month, with an upmarket(42%) and male(55%) profile.
Since 1982, Film4 has developed and co-financed many of the most successful UK films of recent years.
- My beautiful Laundrette,
- Trainspotting,
- Shallow grave,
- East is East,
- The motorcyle Diaries,
- Touching the void,
- This is England,
- The last king of Scotland,
- Slumdog Millionaire,
- 127 hours,
- In brudges,
- Hunger,
- Another year,
- Never let me go,
- Four lions,
- WEDS.
Latest/Key Directors
- Danny Boyles
- Martin Mcdonagh
- Steve Mcqueen
- Mike Leigh
- Mark Romanek
- Chris Morris
- Peter Mullen
Digital initiatives under the brand nanner of film 4.0 - Film 4.0 - it's aim will be to find new talent, discover neew ways of making, marketing and distributing films and engaging news audiences online in a multi platform enviroment.
Monday 5 December 2011
Sunday 4 December 2011
Tuesday 29 November 2011
Improved exam answer
Camera shots are used to show different situations and character relationships and feelings. The establishing shot shows a country setting and the next shot shows a character. In the foreground we see Paul and another character in a shabby hat and in the background we see other middle aged working class characters all similarly dressed. This long shot shows the community at work and shows the close relationship between all the men.
The headmaster is smartly dressed in a jacket and v neck jumper covering a shirt and tie. This shows that he is well off and suggests that he is middle class. His language and posture shows an authority which comes with age. His manners while speaking to a younger person shows that he has power. The girl Sam is at the opposite end of the spectrum. She is shown as a timid character by the camera angles and the close up facial expressions of worry. We know she is young because she wears fashionable clothes rather than work clothes. The Extract is set in Scotland where A Girl is obviously staying with another family. It Is Soon discovered she has run away from home and is not the Age she has claimed to be. It hints towards this before we (the audience) are even told. When she hesitates whilst driving a car that she says she can drive...The man ‘Paul McDonald’ is the older character who is like the father figure to the girl he is shown as a cleche man of the house character. He works as some kind of builder as he is shown at the beginning carrying some tools. When he finds out the girl has lied to him he reacts in a way that most teenagers can relate towards their parents...when the girl and the man [are seen] the camera seems to be at a lower angle of the man showing his superiority as an adult whereas the girl is viewed at a higher angle looking down at her representing inferiority.
One way the extract represents age is the way that nearly all the men on the building site are probably 30+, which coincides with the ideology that only older men are into DIY. When we see the headmaster the camera is pointing slightly upwards which signifies that with age comes importance; and that he has been at the school for a long time. The general mise en scene of the school suggests that it is a well-established school that has probably been there for quite a long time. From a camera work perspective the younger people are rarely seen on their own and when they often don’t have much on screen time. This matches the ideology that ‘children must be seen and not heard’ which influences the audiences thoughts to focus on if the director does not believe that children are very important or central characters.
Mise en scene is extremely important such as the character costumes and props, most of the characters are wearing outdoor lumberjack outfits which connote masculinity and outdoor work. However the girl within the clip is the only character wearing normal feminine clothing. Her top is cream which has connotations with purity and innocence. This reinforces her youth when she is juxtaposed with the older characters, therefore creating representations of age His red tie could represent danger and oppositional rivalry between the younger girl and himself. The establishing shot shows the Scottish highlands and scenery, showing the audience the drama is set in a rural place. The old brick buildings give a traditional old feeling to the drama, suggesting the girl is out of place within a place meant for the older generation.
The headmaster is smartly dressed in a jacket and v neck jumper covering a shirt and tie. This shows that he is well off and suggests that he is middle class. His language and posture shows an authority which comes with age. His manners while speaking to a younger person shows that he has power. The girl Sam is at the opposite end of the spectrum. She is shown as a timid character by the camera angles and the close up facial expressions of worry. We know she is young because she wears fashionable clothes rather than work clothes. The Extract is set in Scotland where A Girl is obviously staying with another family. It Is Soon discovered she has run away from home and is not the Age she has claimed to be. It hints towards this before we (the audience) are even told. When she hesitates whilst driving a car that she says she can drive...The man ‘Paul McDonald’ is the older character who is like the father figure to the girl he is shown as a cleche man of the house character. He works as some kind of builder as he is shown at the beginning carrying some tools. When he finds out the girl has lied to him he reacts in a way that most teenagers can relate towards their parents...when the girl and the man [are seen] the camera seems to be at a lower angle of the man showing his superiority as an adult whereas the girl is viewed at a higher angle looking down at her representing inferiority.
One way the extract represents age is the way that nearly all the men on the building site are probably 30+, which coincides with the ideology that only older men are into DIY. When we see the headmaster the camera is pointing slightly upwards which signifies that with age comes importance; and that he has been at the school for a long time. The general mise en scene of the school suggests that it is a well-established school that has probably been there for quite a long time. From a camera work perspective the younger people are rarely seen on their own and when they often don’t have much on screen time. This matches the ideology that ‘children must be seen and not heard’ which influences the audiences thoughts to focus on if the director does not believe that children are very important or central characters.
Mise en scene is extremely important such as the character costumes and props, most of the characters are wearing outdoor lumberjack outfits which connote masculinity and outdoor work. However the girl within the clip is the only character wearing normal feminine clothing. Her top is cream which has connotations with purity and innocence. This reinforces her youth when she is juxtaposed with the older characters, therefore creating representations of age His red tie could represent danger and oppositional rivalry between the younger girl and himself. The establishing shot shows the Scottish highlands and scenery, showing the audience the drama is set in a rural place. The old brick buildings give a traditional old feeling to the drama, suggesting the girl is out of place within a place meant for the older generation.
Monday 21 November 2011
Sunday 6 November 2011
Evaluation of 'Working Title's' website
Homepage
On the homepage, there are a few choices of film pages, for example, Paul, Johnny English, Billy Elliott, Senna etc.
It's easy to use, and looks professional. Due to the fact that they're joined with universal, the working title's website has a lot of things that other websites don't have.
It gives you easy access to other pages, for example, films, trailers, news etc.
On the homepage, there are a few choices of film pages, for example, Paul, Johnny English, Billy Elliott, Senna etc.
It's easy to use, and looks professional. Due to the fact that they're joined with universal, the working title's website has a lot of things that other websites don't have.
It gives you easy access to other pages, for example, films, trailers, news etc.
Doug Bihlmaier
Our first thoughts of Doug Bihlmaier, is that he's a tramp, because of the way that he dresses.
Grey beard, scratty hair, jacket from bin, holes in trousers, dirty shoes, hat hiding face, alone-avoided, smoking a tab, rolled up trousers, are they too long?
Meditation - The way the media represents an idea to us.
Critisms- Stereotypes over-look the individual
Place people in groups
qualities often exaggerated which lead to a caricature.
Leon Festinger came up with the idea of cognitive dissonance, which is when you can't accept that you're wrong.
Media gives us the wrong impression at times.
We thought Doug Bihlmaier was a tramp, but in reality he's a fashion guy for Ralph Lauren. He likes to dress this way.
He's head of vintage, and ignores the idea of how people with good jobs should look like, and dresses in his own style. Those who are unaware of who he is, automatically assume that because of how he dresses, and how he looks, he's a tramp.But once they find out who he is, their idea of fashion might change and they'd associate certain parts of what he's wearing with fashion, for example the patches.
Skins
Opening shot -
Extreme close up with the characters eyes - straight into the camera - main character.
Concentration.
Church bells - Asynchronous
camera - panning out
2 shadows of his face - symbolic code - two personalities, bisexual?
Centrally angled - scandalous bed spread.
Excessively neat
obsessed with sex
tidy bedroom - no clutter
waiting for his alarm - thinking about something - concerned about something? Awake for a while.
Annoying sound alarm - Doesn't usually wake up?
Curtains shut.
Extreme close up with the characters eyes - straight into the camera - main character.
Concentration.
Church bells - Asynchronous
camera - panning out
2 shadows of his face - symbolic code - two personalities, bisexual?
Centrally angled - scandalous bed spread.
Excessively neat
obsessed with sex
tidy bedroom - no clutter
waiting for his alarm - thinking about something - concerned about something? Awake for a while.
Annoying sound alarm - Doesn't usually wake up?
Curtains shut.
Sound
Diegetic -
Dialogue - Actors voice can add important info about a character - pitch and tone.
Synchronous sounds - noises that match what you see.
Asynchronous - no source, but can hear it. (Can't see where it's coming from)
The asynchronous ambulance siren underscores the psychic injury incurred in the argument; at the same time, the noise of the siren adds to the realism of the film by acknowledging the film's (avowed) city setting.
Non diegetic -
Background music - used to create emotion and add rhythm to a film.
Usually not supposed to be noticeable, and often foreshadows a change in the mood.
Dissonant music - Music that indicate an approaching.
Background music can also link scenes.
Sound bridge - music that creates a flow through scenes.
Dialogue - Actors voice can add important info about a character - pitch and tone.
Synchronous sounds - noises that match what you see.
Asynchronous - no source, but can hear it. (Can't see where it's coming from)
The asynchronous ambulance siren underscores the psychic injury incurred in the argument; at the same time, the noise of the siren adds to the realism of the film by acknowledging the film's (avowed) city setting.
Non diegetic -
Background music - used to create emotion and add rhythm to a film.
Usually not supposed to be noticeable, and often foreshadows a change in the mood.
Dissonant music - Music that indicate an approaching.
Background music can also link scenes.
Sound bridge - music that creates a flow through scenes.
Monday 31 October 2011
Hot Fuzz
- Find the publicity poster released in November 2006. What famous film is this a pastiche of?
The Hot Fuzz poster was a pastiche of Bad Boys II. They also did pastiches of Miami Vice and Magnum Force. Matrix was also a film which it is debated whether or not they took inspiration from.
- Why do you think the producers chose to mimic this films poster?
They chose to mimic the films poster are everyone knows the film and they would recognise the style Hot Fuzz is parodying. It also gives a clear image of what the film is about and what to expect, if it is parodying something you expect it to be funny and light hearted.
- What is synergy marketing?
Synergy marketing is using lots of different methods of marketing. for example, through the internet.
- How do the producers of Hot Fuzz make use of this?
Hot Fuzz did not use a lot of normal advertisement techniques, for example they only have 1 TV advert, but they did other methods of attention, such as video diaries with the cast which included snippets of the film.
- Which car company helped to promote the film?
Volkswagen was used throughout Hot Fuzz to promote the company, many of the cars were the Volkwagen make and behind the scenes featuring the cars were also featured. They also promoted the film while it went on tour.
- What are the benefits of synergy marketing to a film producer?
Benefits of synergy marketing to a producer is that it is much cheaper than the normal method of advertising, it relies on the general to public to increase awareness and there is no need to pay them for doing that. By using synergy it allows you to spend more money on other methods which may be weakened by using a mix of methods of distribution, it saves money.
- What possible down sides can you think of to synergy marketing?
The downsides of synergy is that you are relying on the general public to advertise your film, if your film doesn't get the right attention from the general public then it will fail and be critcised before it's even come to the cinema.
- What is a video blog?
A video blog is a form of blogging through videos on the internet instead of typing.
- What are the benefits to producing ‘video’ blogs to film producers? They are able to track the progress of the film during production without actually being there, this gives them more flexibility.
- Who are these specifically aimed at? (Watch the Hot Fuzz Blogs and analyse how these are designed to appeal to their audience)
The Hot Fuzz video blogs appeal to their audience as they show the comedic side of the actors and actresses within the film to make you want to see what they are like in the film. It also promotes inside jokes within the film and makes you want to go and see how it links to the film. It also shows you exclusive methods of filming techniques and the equipment used to give the viewer inside knowledge of the film.
12. How many different versions of the Hot Fuzz DVD are there (you can include imports)? – 4
13. What special features are contained on the two disc special edition DVD? – Commentaries, outtakes, storyboards, deleted scenes, a making-of documentary, video blogs, featurettes, galleries, hidden Easter eggs.
14. Why do you think they place different ‘special features’ on DVD’s and who are these designed to appeal to? – To make the movie more interesting, they’re designed to appeal to those who are interesting in more things than just the movie, for example, the making of.
15. How many Oscar winners appear in the film? - Two. (Cate Blanchett & Peter Jackson)
16. What was the film’s opening UK box office takings? - £7.1 million.
17. What is its current world wide gross? - $80, 573, 774 worldwide.
18. What convention did Nick Frost and Simon Pegg attend in order to promote this film? – Comic-Con convention in San Diego, California.
19. Why do you think they chose to attend this particular convention? - Because It’s the biggest convention of the year.
20. Use this web address and watch the reviews of the film. What audience are attracted to the film and does their behaviour contradict the view of Blumer? – Nerdy guys/Fans of Simon Pegg and Nick Frost.
Friday 28 October 2011
Working title
1. Who were the co-founders of Working Title? Tim Bevan and Sarah Radclyffe.
2. When was the company founded? 1983
3. Where is Working Title based? London, UK
5. What awards have Working Title won? Two Academy Awards for Senna, six Bafta nominations for Pride and Prejudice, 3 Bafta nominations for Love Actually, coveted accolade for Shaun of the dead, etc.
6.How many full time staff does WT employ? 42 – split between main Working Title production arm, and its low budget offshoot WT2.
7.What is Working Title’s philosophy? The Working Title philosophy has always been to make films for an audience - by that I mean play in a multiplex. We totally believe in this because we know it is the only hope we have of sustaining the UK film industry.
8.List 5 box-office hits that Working Title have made. Four weddings and a funeral, Dead man walking, Bridget Jones: The edge of reason, Hot Fuzz
9.List 5 flops that Working Title has made. Captain Corelli's Mandolin
10.What is Richard Curtis’ relationship with Working Title? Richard Curtis is a screenwriter for British films, e.g. Four weddings and a funeral, Love actually, Bridget Jones Diary. As well as sitcoms, like Blackadder, Mr bean and the Vicar of Dibley. 10. Richard Curtis began his career through working title after they produced his first film, The Tall Guy (1989) came well known through working titles, by writing Four Weddings and A Funeral (1994). He has continued to work with them ever since on films such as Notting Hill, Bridget Jones diary and Love Actually.
11. One famous director, working title have worked with is Richard Curtis, who has directed Love Actually, and The Boat That Rocked. The second is Tim Robbins, who directed films such as Dead Man Walking (1996) and has been nominated at the Oscars for Best Director for this film.
12. Working Title and Hugh Grant are long time collaborators, as Grant prefers to work with friends. Working Title feature Grant in a lot of their films, such as Bridget Jones, Love Actually, About A Boy and Notting Hill.
13. The Coen Brothers are two brothers who work on films together on films such as Burn After Reading and A Serious Man. They specialise in dry humour and shocking visuals.
14. Working Title’s films are distributed by NBC Universal who owns 67% of the company and are classed as the Parent company, this partnership was as of 2007.
15. Hot Fuzz had a production budget of $16 million whereas Billy Elliot had a production budget of $5,000,000
16. Working Title is most well-known for its Romantic Comedies.
17. Another example of genres is the heritage genre which films like Antonement and Pride and Prejudice have done.
18. WT2 was founded in 1999. The company is an independent film production arm run by Natascha Wharton, and has produced films that include Billy Elliot, Shaun of the Dead and The Calcium Kid.
19. What information can you find out about Working Title through their web page?20. Working Title films more recent films are Tinker Tailor Soldier Spy and One DayYou can find out ‘what’s new’, you can find out about films, what films are coming soon, the film of the month, films on release, out on DVD, etc. You can watch trailers, find out the news about films. E.g. The Johnny English reborn publicity tour. You can play games, like matching pairs. Can find out about theatres, like Billy Elliot. You can get details about a training programme from working title films.
You can find out ‘what’s new’, you can find out about films, what films are coming soon, the film of the month, films on release, out on DVD, etc. You can watch trailers, find out the news about films. E.g. The Johnny English reborn publicity tour. You can play games, like matching pairs. Can find out about theatres, like Billy Elliot. You can get details about a training programme from working title films.
Wednesday 26 October 2011
Memento narrative and character roles
The polaroid at the start of the film fading from picture to nothing to be a metaphor to his memory.
He appears to be the hero but is really not.
He appears to be the hero but is really not.
Wednesday 12 October 2011
Character Roles
Vladimir Propp
The villain - Who struggles with the hero (formally known as the antagonist)
The donor - A character who gives something to the hero to help them on their quest
The helper - A character who accompanies the hero on their request
The dispatcher - A character who sends the hero on the quest
The hero - Who departs on a search (seeker-hero), reacts to the donor and weds
The false-hero - (Or antihero), who claims to be the hero, often seeking and reacting like a read hero (i.e. by trying to marry the princess.
Linear - Beginning, middle, end. (Chronological order)
Non-Linear - Non chronological.
The villain - Who struggles with the hero (formally known as the antagonist)
The donor - A character who gives something to the hero to help them on their quest
The helper - A character who accompanies the hero on their request
The dispatcher - A character who sends the hero on the quest
The hero - Who departs on a search (seeker-hero), reacts to the donor and weds
The false-hero - (Or antihero), who claims to be the hero, often seeking and reacting like a read hero (i.e. by trying to marry the princess.
Linear - Beginning, middle, end. (Chronological order)
Non-Linear - Non chronological.
The male gaze & Facial expressions
'The male gaze' - Laura Malrey
It comes in 3 different forms
- How men look at women
- How women look at themselves
- How women look at other women
Male gaze - 1975
The audience view characters from the perspective of a heterosexual male.
Features of the male gaze
- Camera lingers on the curves of the female
- Women are always having to be saved by a male
- Relegates woman and objects, the woman must experience the narrative secondly by identification with the male.
Some women like being looked at either for men as sexual objects or as comparison in body image/clothing - e.g. beauty pageants.
'Catagorising facial expressions'
Woman:
- Chocolate box
-Invitational
-Super smiler
-Romantic/sexual
Marjorie Ferguson
Men:
-Carefree
-Seductive
-Comic
-Catalogue
Trever Millumi
Women - Marjorie Ferguson - 1980s
Chocolate box
-Half/full smile
-Lips together/slightly parted
-Teeth barley visible
-Full/three-quarters of face to the camera
Invitational
-Emphasis on the eyes
-Mouth shut with hint of smile
-Head to one side or looking back to the camera
Super - Smiler
-Full face
-Wide open, toothy smile
-Head thrusts forward or chin thrown back
-Hair often wind blown
Romantic/sexual
-Includes male/female 'two-somes'
-Dreamy
-Heavy lidded
-Overtly sensual/sexual
Men - Trever Millum 1990s
Seductive
-Similar to cool/level
-Eyes less wide
-Expression is less reserved but still self-confident
-Milder
Carefree
-Nymph like
-Active
-Healthy
-Vibrant
-Outdoor girl
-Often smiling/grinning
Practical
-Concentrating
-Engagedd in business in hand
-Mouth closed
-Eyes object directed
-Sometimes a slight frown
-Hair often tied back or short style
Comic
-Deliberately Ridiculas
-Exaggerated
-Acting the fool
-Pulling faces
Catalogue
-Neutral look - As of a dummy
-Features maybe in any position - Most likely eyes open and a smile
-Looks remain vacant
It comes in 3 different forms
- How men look at women
- How women look at themselves
- How women look at other women
Male gaze - 1975
The audience view characters from the perspective of a heterosexual male.
Features of the male gaze
- Camera lingers on the curves of the female
- Women are always having to be saved by a male
- Relegates woman and objects, the woman must experience the narrative secondly by identification with the male.
Some women like being looked at either for men as sexual objects or as comparison in body image/clothing - e.g. beauty pageants.
'Catagorising facial expressions'
Woman:
- Chocolate box
-Invitational
-Super smiler
-Romantic/sexual
Marjorie Ferguson
Men:
-Carefree
-Seductive
-Comic
-Catalogue
Trever Millumi
Women - Marjorie Ferguson - 1980s
Chocolate box
-Half/full smile
-Lips together/slightly parted
-Teeth barley visible
-Full/three-quarters of face to the camera
Invitational
-Emphasis on the eyes
-Mouth shut with hint of smile
-Head to one side or looking back to the camera
Super - Smiler
-Full face
-Wide open, toothy smile
-Head thrusts forward or chin thrown back
-Hair often wind blown
Romantic/sexual
-Includes male/female 'two-somes'
-Dreamy
-Heavy lidded
-Overtly sensual/sexual
Men - Trever Millum 1990s
Seductive
-Similar to cool/level
-Eyes less wide
-Expression is less reserved but still self-confident
-Milder
Carefree
-Nymph like
-Active
-Healthy
-Vibrant
-Outdoor girl
-Often smiling/grinning
Practical
-Concentrating
-Engagedd in business in hand
-Mouth closed
-Eyes object directed
-Sometimes a slight frown
-Hair often tied back or short style
Comic
-Deliberately Ridiculas
-Exaggerated
-Acting the fool
-Pulling faces
Catalogue
-Neutral look - As of a dummy
-Features maybe in any position - Most likely eyes open and a smile
-Looks remain vacant
Narrative Codes
Roland Barthes - Narrative codes.
Roland Barthes was a semiologist: basically, he was paid to look at 'texts' and decipher how they were put together. (Imagine a story like a ball of string)
Open text - Unraveled in a lot of different ways.
Closed text - There is only one obvious thread to pull on.
Action code - Something that implies something is going to happen.
E.g. Someone pulls a gun, you know they'll shoot it.
Enigma code - Refers to any element in a story that is not explained and, therefore, exist as an enigma for the audience, raising questions that demand explication.
E.g. A distraction story.
Semantic code - Any element in a text that suggests a particular, often additional meaning by way of connotation.
(Connotation - Things that make you think of something)
E.g. ....
Cultural code - Any element in a narrative that refers "to a science or a body of knowledge". In other words, the cultural codes tend to point out shared knowledge about the way the world works. (Different culture, different ways).
E.g. Some movies have the bad people wearing white, whereas others have them wearing black.
The symbolic - Binary opposites.
Binary opposites - Levi Strays believed that the world was split into a series of 'binary opposites'. Essentially one thing can only be defined in relation to something it isn't.
E.g. A hero is only a hero if there is a cowardly option.
Ideology - An Ideology is an organized collection of ideas. An ideology can be thought of as a comprehensive vision, as a way of looking at things, a belief which helps to explain the world around us.
Roland Barthes was a semiologist: basically, he was paid to look at 'texts' and decipher how they were put together. (Imagine a story like a ball of string)
Open text - Unraveled in a lot of different ways.
Closed text - There is only one obvious thread to pull on.
Action code - Something that implies something is going to happen.
E.g. Someone pulls a gun, you know they'll shoot it.
Enigma code - Refers to any element in a story that is not explained and, therefore, exist as an enigma for the audience, raising questions that demand explication.
E.g. A distraction story.
Semantic code - Any element in a text that suggests a particular, often additional meaning by way of connotation.
(Connotation - Things that make you think of something)
E.g. ....
Cultural code - Any element in a narrative that refers "to a science or a body of knowledge". In other words, the cultural codes tend to point out shared knowledge about the way the world works. (Different culture, different ways).
E.g. Some movies have the bad people wearing white, whereas others have them wearing black.
The symbolic - Binary opposites.
Binary opposites - Levi Strays believed that the world was split into a series of 'binary opposites'. Essentially one thing can only be defined in relation to something it isn't.
E.g. A hero is only a hero if there is a cowardly option.
Ideology - An Ideology is an organized collection of ideas. An ideology can be thought of as a comprehensive vision, as a way of looking at things, a belief which helps to explain the world around us.
Film Techniques
Angles change perception.
Framing is important - Is it moving or still? In full colour? Bacl and white? Desatirated colour? Special effect? Accompanied by music, or silent?
Atmospheres can be created:
Mise en scene - What the director chooses to put on the scene.
Tight framing is usually used for close shots, whereas loose framing is used in longer shots.
Rule of third: Divides the frame into thirds both horizontally and vertically.
If you intercept a line, there's a point of interest.
When an object in placed centrally, it becomes confrontational.
Cinematic mise en scene encompasses both the staging of the action and the way it's photographed:
- Set design
- Costume
- Props
- Compostion
- Lighting
And the general visual enviroment, as well as camera placement and movement, placement of actors and what they say and do.
Aspect Ration - ?
Deep space - When significant elements of an image are positioned both near to and distant from the camera.
These objects don't all have to be in focus.
Shallow space (opposite to Deep space) - The image is staged with very little space.
Wide shot - Does not refer to the actual width of the shot, since the frame width can't alter.
Extreme wide shots - establishing shots: often have great depth.
Framing is important - Is it moving or still? In full colour? Bacl and white? Desatirated colour? Special effect? Accompanied by music, or silent?
Atmospheres can be created:
Mise en scene - What the director chooses to put on the scene.
Tight framing is usually used for close shots, whereas loose framing is used in longer shots.
Rule of third: Divides the frame into thirds both horizontally and vertically.
If you intercept a line, there's a point of interest.
When an object in placed centrally, it becomes confrontational.
Cinematic mise en scene encompasses both the staging of the action and the way it's photographed:
- Set design
- Costume
- Props
- Compostion
- Lighting
And the general visual enviroment, as well as camera placement and movement, placement of actors and what they say and do.
Aspect Ration - ?
Deep space - When significant elements of an image are positioned both near to and distant from the camera.
These objects don't all have to be in focus.
Shallow space (opposite to Deep space) - The image is staged with very little space.
Wide shot - Does not refer to the actual width of the shot, since the frame width can't alter.
Extreme wide shots - establishing shots: often have great depth.
Friday 7 October 2011
Despicable Me Marketing
Sneak peaks of Despicable me were shown in episodes of The Biggest Loser. It was featured on Last Comic Standing, when Gru comes in to audition, the minion came in to audition too but he was mute for the duration.
IHOP resturants promoted the film by introducing three new menu items, a kids’ breakfast mean, and a drink all having the word “minion” in them.
Airheads (candy) released packages of the characters and came with a code for the Despicable Me (video game)
Best Buy released a free smartphone application called “movie Mode” that translates what the Minions are saying during the end credits, special content can be unlocked from the application after seeing the film.
Three books which were related to the movie were published, as well as the children’s puppet book featured in the film.
The first one was rated as a preschool book, the second was rated as being a Juniour Reader for ages 8-12, the third was rated for ages 3-6 years old.
The first one was rated as a preschool book, the second was rated as being a Juniour Reader for ages 8-12, the third was rated for ages 3-6 years old.
The puppet book was written by cinco Paul and Ken Daurio and was illustated by Paul.
The first - My Dad the Super Villain
The second -Despicable Me: The Junior Novel
The third - Despicable Me: The World's Greatest Villian
The puppet book – Sleep kittens.
A video game called Despicable Me: The Game was released for the PlayStation 2, PlayStation Portable and Wii.
A version for the Nintendo DS was released under the name of Despicable Me: Minion Mayhem.
Namco also released a version for the iPhone and the iPad platform, titled Despicable Me; Minion Mania, which was developed Anion Games.
Namco also released a version for the iPhone and the iPad platform, titled Despicable Me; Minion Mania, which was developed Anion Games.
The release included three new short films titled Home Makeover, Orientation Day and Banana.
Sunday 2 October 2011
Saturday 24 September 2011
The big 6.
Walt Disney started in 1923 in Los Angeles. Mickey mouse was ‘born’ in 1925. Snow white was released in 1937, and was the first full animation, Disney used the profit to make a bigger studio(?). In the 1940’’s – 1950’s, Fantasia, Bambi, Cinderella and Alice in Wonderland came out. They have 4 primary divisions:
Walk Disney Studios – Heart of it all.
Media networks
Parks & resorts – 1971 was when the biggest resort opened, which is in Orlando, Florida.
Disney consumer products – They provide their own merchandise.
Sequels:
Toy story
Pirates of the Caribbean
Cars
The jungle book
The princess diaries
High school musical
Aladdin
Lion king
Technology – Sound – 3 strip tech – 3D.
Warner Brothers
Sam & Jack are in charge of the pictures(?)
The first nationally syndicated film was ‘My four years in Germany’, which was released during the WW1.
1931 is when Looney tunes came out.
During WW” a lot of films were made.
In 1952, the first 3D film came out.
2972 – Warner Bros. & Columbia made a partnership.
Universal – Formed by the merge of General Electric’s and Vivendi’s in 2004.
Bought a share of Nickolodean, but didn’t get on with the founder of it.
Main distributer - Rouge.
American Pie, Hot fuzz, Shaun of the dead, Grinch, Jaws – Known for movies.
One of the first movies directed by Steven Spielbeig was Jaws.
King kong was a break through film, and it went over budget because of the technology usesd. It’s known for visual, and got an award for the best sound effects of the year in 2005. It was also the first stop motion movie, half human, half animation.
Directors
Wes Anderson uses Owen Wilson and Luke Wilson most frequently in his movies, he won a ‘special film making’ award in 1996, he usually ends his movies on a slow-motion shot, he likes to put Rolling Stones on the sound track of his movies. Yellow and red are most prominent in his moives, he does dark comedy movies, and he went to the University of Texas.
Shynola consists of 4 graphic designers. Their style of work is abstract, and they done the opening to Scott Pilgrim, Junior Seniors – move your feet, and the opening of The I.T crowd. The Junior Senior video and the opening of the I.T Crowd connects because they used the same kind of graphics in both. Shynola made a video for Queens of the stone age and Junior Seniors. They’ve been given the NVA award.
Michael Bay was born in Los Angeles, California, U.S. in 1965. Two films that he’s best known for are Bad boys, and The Island. His favourite actor to work with is Sean Connelly, two artists that he made music videos for are Tina Turner and Meatloaf. He’s won 6 awards. He uses a lot of helipcopter scenes and explosions in his films, and he re-makes action and horror movies.
Michel Gondry was born in 1963 in France, two artists that he made videos for are the white stripes, and qui qui. He won an Oscar for the movie ‘The eternal sunshine at the spotless mind’,. The talk talk advert was influenced by the video Gary Jules – Mad world. He was a drummer for the band Qui qui, and in the White Stripes video, Hardest Button to Button, 32 drum kits were used.
Anton Corbijn was born in Neverlands, his first occupation was a music photographer, he’s photographed for U2 and David Bowie. His first ever coloured music video was in 1989, and he gained inspiration from Lee fried Lander and Joy Division. He expresses Christianity through his work to express his own beliefs, and the similarities between his photography and his filmed are the Christianity that’s shown, and them being black and white.
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