Doug Bihlmaier

Our first thoughts of Doug Bihlmaier, is that he's a tramp, because of the way that he dresses. 

Grey beard, scratty hair, jacket from bin, holes in trousers, dirty shoes, hat hiding face, alone-avoided, smoking a tab, rolled up trousers, are they too long?

Meditation - The way the media represents an idea to us.

Critisms- Stereotypes over-look the individual

Place people in groups

qualities often exaggerated which lead to a caricature.

Leon Festinger came up with the idea of cognitive dissonance, which is when you can't accept that  you're wrong.

Media gives us the wrong impression at times.

We thought Doug Bihlmaier was a tramp, but in reality he's a fashion guy for Ralph Lauren. He likes to dress this way. 

He's head of vintage, and ignores the idea of how people with good jobs should look like, and dresses in his own style. Those who are unaware of who he is, automatically assume that because of how he dresses, and how he looks, he's a tramp.But once they find out who he is, their idea of fashion might change and they'd associate certain parts of what he's wearing with fashion, for example the patches.